100% Recycled Paperboard Symbol FAQ

What is the difference between the “chasing arrows” symbol and the 100% recycled paperboard symbol?

More than 30 years ago, the “chasing arrows” symbol was introduced to identify packages made from 100% recycled paperboard. Without trademark protection, many companies began using the symbol to indicate that either the packaging was recyclable or made of recycled materials, and eventually it became part of the public domain. RPA-100% created the 100% recycled paperboard symbol in 1995 to clearly communicate to consumers that 100% recycled paperboard is used in the products they purchase. The symbol is consistent with the Federal Trade Commission guidelines for the use of environmental marketing claims, and RPA-100% works actively to protect the trademark.

How many companies are currently using the 100% recycled paperboard symbol?

Many well-known brands already trust 100% recycled paperboard for their packaging needs. In fact, 100% recycled paperboard packaging has been in use by consumer packaged goods companies for more than 124 years. There are currently almost 200 companies using the 100% recycled paperboard symbol, including such global companies as FedEx Corporation, The Gillette Company, Kellogg’s, Hewlett-Packard, Procter & Gamble and Reynold’s Consumer Products, a division of Alcoa Consumer Products.

How does a company license the 100% recycled paperboard symbol?

Companies must follow the “Symbol User Specifications”, and sign a licensing agreement that confirms the packaging is made of 100% recycled paperboard.

How can I get more information on RPA-100% and 100% recycled paperboard?

If you would like to learn more about 100% recycled paperboard or the RPA-100%, simply contact us at 352.809.0240.

License Application

The RPA-100% symbol appears on billions of packages every year, and all consumers have come to rely on it.

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Usage Specification

The following specifications govern the reproduction and usage of the symbol. Users must obtain prior written approval from RPA-100% to deviate from these specifications.

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RPA-100% Certification

The RPA-100% certification program now encompasses more than 90% of the total production of CRB in North America.

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