RPA-100% Symbol Usage Specification

Using the RPA-100% Symbol Correctly

Created in 1995 by the 100% Recycled Paperboard Alliance, Inc. (RPA-100%), the 100% recycled paperboard symbol is displayed today on a wide range of products and packaging made with 100% recycled paperboard. The 100% recycled paperboard symbol is owned by RPA-100% and is reserved exclusively for licensed use on products and packaging made with 100% recycled paperboard. More than 80 companies have signed licensing agreements with RPA-100% to display the symbol on products and packaging made from 100% recycled paperboard.

Symbol User Specifications

The following specifications govern the reproduction and usage of the symbol. Users must obtain prior written approval from RPA-100% to deviate from these specifications, which were developed by RPA-100% to comply with the Federal Trade Commission (FTC) “Guides for the Use of Environmental Marketing Claims.”

Symbol Size & Typeface

The symbol must not be reproduced below 7/32″, 3.64 point type – the smallest size shown on this page. The elements of the symbol must always be in the proportions shown on this page regardless of size. The typeface of the symbol must be Helvetica Black initial caps.

Use of the Symbol with Other Matter

The symbol must not be altered in any way. It also must be spaced appropriately so as to be seen as distinct, and not associated with other symbols, markings and text that may appear on packaging.


The symbol must appear as a single solid color, or in the case of the use of the symbol on a dark background, may appear as white reverse.

License Application

The RPA-100% symbol appears on billions of packages every year, and all consumers have come to rely on it.

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Symbol FAQ

How many companies are using the symbol? How does a company license the symbol?

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RPA-100% Certification

The RPA-100% certification program now encompasses more than 90% of the total production of CRB in North America.

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