April 14, 2015M
The 100% Recycled Paperboard Alliance (RPA-100%) announced today that 2015 marks the 20th year the organization has successfully supported the 100% recycled paperboard industry. The RPA-100% started with one clear-cut goal: promoting the positive attributes of 100% recycled paperboard amongst consumer product goods companies and consumers.
The trademarked 100% recycled paperboard symbol was developed and registered as part of the original concept for a promotion program. In 1995 a new symbol was needed because the older industry standard – “chasing arrows” symbol – had been adopted by many industries and no longer was solely associated with 100% recycled paperboard.
The original RPA-100% trademarked symbol, licensed by over 200 consumer products companies, appears on billions of packages every year and consumers have come to rely on it to know that a package has been produced using 100% recovered fiber. The new certification program and accompanying revised trademarked symbol launched in 2014 provide consumers a new level of assurance that the paperboard used in the packaging of the product they are purchasing has been verified as 100% recovered fiber. Consumer research continues to prove that use of recycled content and being able to recycle the package are key environmental considerations of consumers.
As part of a series of events throughout 2015 that will mark the 20 year anniversary the alliance launched a fully redesigned we site today. The web site has always been a primary source of information for alliance stakeholders all across the value chain. The redesign makes it easier for brand owners, converters, members and others find the information they need when researching the benefits of using 100% recycled paperboard for packaging applications.
Executive Director of the RPA-100%, Paul Schutes, said, “It’s wonderful to think back over these last 20 years and reflect on all the exciting progress that’s been made. With the launch of our industry first certification program in 2014, supported by our redesigned web site we feel confident that the organization is poised for 20 more years of successful support of the industry.”
A complete list of certified member mills producing certified 100% recycled paperboard is available on the RPA-100% web site. The new symbol began appearing on packaging in the fourth quarter of 2014.
The Recycled Paperboard Alliance (RPA-100%), a non-profit industry alliance headquartered in Washington, DC, represents North America’s leading producers of 100% recycled paperboard; Graphic Packaging International, Inc., RockTenn Company, PaperWorks Industries and White Pigeon Paper Company. The Alliance licenses its trademarked symbol to consumer products companies and retailers including household names like Clorox, General Mills, Kellogg’s, Reynolds Consumer Products, Safeway and SC Johnson. The trademarked symbol appears on billions of packages made from 100% recycled paperboard every year.
Additional information about RPA-100%, its members and license program, is available on the organizations web site at www.rpa100.com.