The News Room

RPA-100%: A Market Leader with Momentum

Washington, DC, February 23, 2015

The 100% Recycled Paperboard Alliance (RPA-100%) announced today that 2014 was a banner year; they closed out 2014 with the vast majority of capacity in North America covered by its certification program. Members of the Alliance represent nearly 80% of North America’s coated 100% recycled paperboard (CRB) capacity.

In 2014, the first year of the new certified CRB program, the RPA-100% added more than 20 consumer brand companies that have pledged to use only certified 100% recycled paperboard and to display the new certified trademarked symbol.

Not only did the program thrive last year, but RPA-100% is poised to achieve even more success in 2015 with a strong pipeline of consumer brand companies looking to sign on to the new certified CRB program. These companies represent billions of additional packages which will display the new certified CRB symbol. Paul Schutes, Executive Director of the RPA-100% said, “We look forward to additional strong growth in our certification program in 2015. With this new program and the revised trademarked symbol, our licensees – some of North America’s largest and most prominent brand owners – will have a level of substantiation for the claim they are making on packaging that has never before been available.”

Consumer research has continued to prove that use of recycled content and being able to recycle the package are key environmental considerations of consumers. The original RPA-100% program and trademarked symbol appears on billions of packages every year, and consumers have come to rely on it to know that a package has been produced using 100% recovered fiber.

A complete list of certified member mills producing certified 100% recycled paperboard is available on the RPA-100% web site. This symbol is shown below:

rpa-logo

About the 100% Recycled Paperboard Alliance:

The Recycled Paperboard Alliance (RPA-100%), headquartered in Washington, DC, represents North America’s leading producers of 100% recycled paperboard; Graphic Packaging International, Inc., RockTenn Company, PaperWorks Industries and White Pigeon Paper Company. The Alliance licenses its trademarked symbol to consumer products companies and retailers including household names like Clorox, General Mills, Kellogg’s, Reynolds Consumer Products, Safeway and SC Johnson. The trademarked symbol appears on billions of packages made from 100% recycled paperboard every year. Additional information about RPA-100%, its members and license program, is available on the organizations web site at www.rpa100.com.