For Immediate Release
January 6th, 2014
The 100% Recycled Paperboard Alliance (RPA-100%) announced today that it has launched an industry first certification program solely focused on providing substantiation of the recycled fiber claim associated with the manufacture of 100% recycled paperboard. RPA-100% member recycled paperboard mills were audited by 3rd party organizations in December and began marketing certified 100% recycled paperboard (CRB) on January 1st.
The current RPA-100% trademarked symbol appears on billions of packages every year and consumers have come to rely on it to know that a package has been produced using 100% recovered fiber. The new certification program and accompanying revised trademarked symbol provide consumers a new level of assurance that the paperboard used in the packaging of the product they are purchasing has been verified as 100% recovered fiber. Consumer research has continued to prove that use of recycled content and being able to recycle the package are key environmental considerations of consumers.
Paul Schutes, Executive Director of the RPA-100% Board said; “this is an exciting time for the 100% recycled paperboard industry and for the RPA-100%. The existing symbol which has been in use since 1995 has been an important tool for brand owners to communicate the recycled content of 100% recycled paperboard to consumers. With this new program and the revised symbol, our licensees, some of North America’s largest and most prominent brand owners, will have a level of substantiation for the claim they are making on packaging that has never before been available.”
Attached is a complete list of certified member mills producing certified 100% recycled paperboard available. Consumers can expect to begin seeing the revised symbol (shown below) appearing on packages in the first quarter of 2014. Certified Mills List
For more information about the certification program interested parties can visit the www.rpa100.com or contact us at 202-347-8000.
About 100% Recycled Paperboard
Consumer packaged goods companies have used 100% recycled paperboard for more than 100 years. Today, 100% recycled paperboard is used to package a wide range of goods including food (dry, frozen, ready-to-eat, microwave and fast food), beverages, pharmaceuticals, electronics/software and other consumer products. Nationally known names such as General Mills, Kellogg’s, Procter & Gamble, Clorox and Reynold’s Consumer Products, a division of Alcoa Consumer Products, are just a few of the companies using 100% recycled paperboard for their products.
About RPA-100% (www.rpa100.com)
The 100% Recycled Paperboard Alliance (RPA-100%) is a non-profit, independent trade group representing the leading manufacturers in the recycled paperboard industry since 1995. Based in Washington, D.C., RPA-100% serves as the premier information resource on the benefits of recycled paperboard and provides assurance of the recycled content of consumer packaged goods through its 100% recycled paperboard certification program. This year marks the 18th year of the licensed symbol, which is now used on billions of packages. RPA-100% members include Cascades Boxboard Group, Fusion Paperboard, Graphic Packaging International, Rocktenn, and White Pigeon Paper Company.
Media Contact: Paul J. Schutes, Executive Director, Recycled Paperboard Alliance firstname.lastname@example.org, 770-753-8173