The RPA-100% team of Paul Schutes and Fran McPoland attended the 2012 Walmart Sustainable Value Network meeting and Packaging Exposition in Rogers, Arkansas last week. The RPA-100% has exhibited at each of the seven annual Walmart Packaging Expositions. Much has changed since the first expo and the Walmart team continues to do a fabulous job of organizing the event. The growth in numbers of attendees and exhibitors is evidence of their efforts.
This year the learning sessions were organized around success stories. The number of success stories is indicative of the strong partnerships Walmart has built with product suppliers and packaging suppliers which have resulted in the development of more sustainable packaging across many of the Walmart categories.
The discussions that Fran McPoland and Paul Schutes had with attendees and exhibitors that visited the booth this year were once again focused on two major topics. The benefits of using 100% recycled paperboard for packaging and the value of the RPA-100% symbol and the clear message the symbol communicates to consumers.
Recent surveys have confirmed that consumers want the packaging for the products they’re buying to have 2 primary characteristics. They want packaging made from recycled materials and packaging that is recyclable. This is the great benefit of using 100% recycled paperboard for packaging; it is made from 100% recycled materials (recovered fiber) and its 100% recyclable and clearly the RPA-100% symbol communicates both these characteristics.
Paul and Fran will be following up with the many folks that visited the booth and asked for additional information on the benefits of using 100% recycled paperboard. If you have questions or would like additional information about using 100% recycled paperboard for your packaging applications simply contact us at firstname.lastname@example.org and let us know your question.