100% Recycled Paperboard Alliance Adds Two New Members and Five New Licensees

WASHINGTON, DC, May 6, 2014 (Press Release) – In the first quarter of 2014, the 100% Recycled Paperboard Alliance (RPA-100%) added two new members and five new licensees – a record for the organization.
The recently launched RPA-100% certification program now encompasses the following:
• More than 80% of the total production of coated recycled paperboard (CRB) in North America; and
• The first (of what is expected to be many) uncoated recycled paperboard (URB) mill.
In addition to more mills achieving certified status, the RPA-100% added five new licensees that will soon begin displaying the new certified trademarked symbol on their packaging. These newly certified licensees include Kellogg Company.
According to Mellissa Craig, Manager, Continuous Improvement & Sustainability at Kellogg Company, “Kellogg is excited to partner with the 100% Recycled Paperboard Alliance on the new Certified 100% Recycled Paperboard program. Using recycled paperboard has been a part of our heritage and this certification gives us a new level of assurance for the 100% recycled fiber claim.”
The original RPA-100% trademarked symbol appears on billions of packages every year, and consumers have come to rely on it to know that a package has been produced using 100% recovered fiber. The new certification program and revised trademarked symbol provide consumers a new level of assurance that the paperboard used in the packaging of the product they are purchasing has been verified as 100% recovered fiber. Consumer research has continually shown that use of recycled content and the ability to recycle the package are important to consumers.
Executive Director of the RPA-100% Board, Paul Schutes, confirms, “The first quarter of 2014 has been an exciting and extremely busy time for the RPA-100%. The existing symbol -which has been in use since 1995 – has been an important tool for brand owners to communicate the recycled content of 100% recycled paperboard to consumers. Our licensees include some of North America’s largest and most prominent brand owners; this new program and revised symbol will offer a level of substantiation for the claim they are making on packaging that has not been available – until now.”
A complete list of certified member mills producing certified 100% recycled paperboard is available at www.rpa100.com. Consumers can expect to begin seeing the revised symbol (shown below) appearing on packages in the near future.
About 100% Recycled Paperboard
Consumer packaged goods companies have used 100% recycled paperboard for more than 100 years. Today, 100% recycled paperboard is used to package a wide range of goods including food (dry, frozen, ready-to-eat, microwave and fast food), beverages, pharmaceuticals, electronics/software and other consumer products. Nationally known names such as General Mills, Kellogg’s, Procter & Gamble, Clorox and Reynold’s Consumer Products, are just a few of the companies using 100% recycled paperboard for their products.
About RPA-100% (www.rpa100.com)
The 100% Recycled Paperboard Alliance (RPA-100%) is a non-profit, independent trade group representing the leading manufacturers in the recycled paperboard industry since 1995. Based in Washington, D.C., RPA-100% serves as the premier information resource on the benefits of recycled paperboard and provides assurance of the recycled content of consumer packaged goods through its 100% recycled paperboard certification program. This year marks the 18th year of the licensed symbol, which is now used on billions of packages. RPA-100% members include Cascades Boxboard Group, Fusion Paperboard, Graphic Packaging International, PaperWorks, Rocktenn Company and White Pigeon Paperboard.
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