October 5, 2012
For Immediate Release:
On October 1, 2012 the Federal Trade Commission released the long-awaited update to the Guides for the Use of Environmental Marketing Claims, commonly called The Green Guides.
This update reiterates that marketers should not make broad, unqualified, general environmental benefit claims that are difficult to substantiate. The Green Guides also upheld two [...]
Author Archives: RPA100
RPA-100% applauds latest FTC Guides for the Use of Environmental Marketing Claims which upholds important recycled content and recyclability definitions
October 5, 2012
The RPA-100% team of Paul Schutes and Fran McPoland attended the 2012 Walmart Sustainable Value Network meeting and Packaging Exposition in Rogers, Arkansas last week. The RPA-100% has exhibited at each of the seven annual Walmart Packaging Expositions. Much has changed since the first expo and the Walmart team continues to do a fabulous job [...]
Please check out this great video created by one of our licensees, Kashi – a wonderful story highlighting the recyclability of paperboard packaging and that the fiber is used to make 100% recycled paperboard.
Check us out on Facebook here: http://www.facebook.com/pages/100-Recycled-Paperboard-Alliance/230621343655905
The RPA-100% is very confident in the rigors of the food safety protocol used for testing recycled paperboard, established by the Recycled Paperboard Technical Association (RPTA). RPTA members use the protocol to test for and assure the quality and suitability of 100% coated recycled paperboard (CRB) for use in packaging food, including packages where there [...]
For Immediate Release
Study Confirms Folding Cartons Meet FTC “Recyclable” Standard
March 7, 2011
A new study commissioned by the American Forest & Products Association (AF&PA) confirms that folding cartons meet the Federal Trade Commission (FTC) standard necessary to display the term “recyclable” on that packaging. Today, in response to the findings of this RW Beck study, the [...]
In October 2010, the Federal Trade Commission (FTC) proposed revisions to the Guide that helps marketers avoid making misleading environmental claims. The 100% Recycled Paperboard Alliance (RPA-100%) has provided ongoing input to the FTC during their latest review of these “Green Guides”.
Barry Cutler, RPA-100% Counsel, former Director of the Federal Trade Commssion Bureau of Consumer [...]
In 2010, the 100% Recycled Paperboard Alliance (RPA-100%) surveyed a variety of U.S. retail store locations to assess the use of recycling symbols on retail packaging. The project was undertaken to:
• Ensure that license agreements are in place with all companies using the trademarked RPA-100% symbol; and
• Complete a census of recycling symbols in use on packaging [...]
The 100% Recycled Paperboard Alliance (RPA-100%) experienced another year of significant growth in 2010. Signing on an additional 40 new licensees, the RPA-100% currently has nearly 200 of North America’s top consumer product goods companies as partners.
Why are so many companies choosing to use the RPA-100% symbol? Consumer surveys consistently find that one of the [...]